마케팅전략(戰略) -콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例,swot,stp,4p
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마케팅전략,콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
설명
마케팅전략(戰略) -콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例,swot,stp,4p
순서
마케팅전략-콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 마케팅전략-콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 마케팅전략 콜라 펩시 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
레포트/경영경제
마케팅전략(戰略) -콜라,펩시,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例,swot,stp,4p
_SLIDE_1_
Cola Wars Continue
Strategic Management
Coke and Pepsi
_SLIDE_2_
Contents
1. History of Cola Wars
2. Case summary
-5 forces model of CSD Industry
-Non-Price Competition
-Differentiation Strategy
3. Suggested questions
4. Extra questions
5. Q & A
_SLIDE_3_
Part 1
History Of Cola Wars
_SLIDE_4_
History
_SLIDE_5_
Early history
1886
1892
1898
1899
1920
1923
Developed by John Pemberton
First bankruptcy
Developed by
Caleb Bradham
First bottling franchise
First Mover advantage
7X
_SLIDE_6_
The great depression & World war 2
1932
1933
1939
Supporting
the world war
Second bankruptcy
“Twice as much for a nickel”
Cost leadership
_SLIDE_7_
Challenging Pepsi heats up the war
(1945-1960s)
(1960s ? 1970s)
(1970s-1980s)
Became second-largest CDS selling brand
The largest brand in market, still
“Pepsi Generation”
Oversea market
Product diversification
Pepsi’s effort
paid off
_SLIDE_8…(생략(省略))
다.